"Hell could be – if your child is missing for three minutes, you're in three minutes of hell." Elsewhere on the record, Jay-Z shows his love of late-90s alternative rock, borrowing lyrics from REM's Losing My Religion and Nirvana's Smells Like Teen Spirit. In a promo clip for the song Heaven, the rapper made clear that fatherhood is affecting his worldview: "For me … heaven is in your daughter's laughter," he said. On Monday he revealed the album's minimalist cover, and words to the track BBC, which also features Beyoncé, Justin Timberlake, Nas, Swizz Beats, Pharrell and Timbaland. With Magna Carta Holy Grail due before the end of the week, Jay-Z has continued his slow rollout of videos, lyrics and artwork. "Coming from the Kanye sessions … I was in a very alternative and progressive headspace, and Jay's record is a more traditional hip-hop record." "I liked what I heard, but it was a little difficult," Rubin told XXL. Tonight, when the album is made available to Samsung users at 12:01, Jay-Z's boldness will almost certainly pay off. If that seems like enough to make Bono blush with modesty, it's because it is. Between Rubin's work on Yeezus and his 2004 collaboration with Jay-Z, 99 Problems, it made sense that the bearded mogul might be contributing to the rapper's 13th solo LP. The latest stunt involves displaying the album art on a lectern in Salisbury Cathedral, directly beside a frayed copy of the actual Magna Carta. As hip-hops master of ceremonies Sean Carter AKA Jay-Z continues his promotional roll out for. That's certainly not the impression given by Magna Carta Holy Grail's teaser video, in which Rubin lounged on a couch while Jay-Z listened to beats and recorded his rhymes. Jay-Z Magna Carta Holy Grail Commercial Pt.2 (Video).
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